Research and publications

I’m passionate about exploring how behavioural change interventions can create positive transformations in the real world. Currently, my focus is on interventions based on social norms. Specifically, I’m researching how those interventions can make use of the physical and psychological layers that determine behaviour, as well as dramatic and narrative elements, to produce enduring changes in real-world settings.

At present, I’m working with several co-authors on the following studies:

  • A working paper for the International Labour Organization (U.N. agency) on practical methods to change social norms in domestic work (in press for 2021)
  • An exploratory study on the narratives around some of the behavioural change interventions applied by Antanas Mockus
  • A study about stress reactions and coping mechanisms around the quarantine measures taken in the COVID-19 pandemic in Lithuania and Italy (see:

Publications (please visit my Google Scholar page here):


Book chapters



To see recent press articles and blogs entries, please click here