Research and publications

I’m passionate about exploring how behavioural change interventions can create positive transformations in the real world. Currently, my focus is on interventions based on social norms. Specifically, I’m researching how those interventions can make use of the physical and psychological layers that determine behaviour, as well as dramatic and narrative elements, to produce enduring changes in real-world settings.

At present, I’m working with several co-authors on the following studies:

  • An exploratory study on the narratives around some of the behavioural change interventions applied by Antanas Mockus
  • A field experiment to reduce fuel consumption in a transportation company through behavioural change interventions based on social norms