I’m passionate about exploring how behavioural change interventions can create positive transformations in the real world. Currently, my focus is on interventions based on social norms. Specifically, I’m researching how those interventions can make use of the physical and psychological layers that determine behaviour, as well as dramatic and narrative elements, to produce enduring changes in real-world settings.
At present, I’m working with several co-authors on the following studies:
- An exploratory study on the narratives around some of the behavioural change interventions applied by Antanas Mockus
- A field experiment to reduce fuel consumption in a transportation company through behavioural change interventions based on social norms
- Yamin, P.; Fei, M.; Lahlou, S.; Levy, S. (2019). “Using Social Norms to Change Behavior and Increase Sustainability in the Real World: a Systematic Review of the Literature”. Sustainability, 11, 5847.
- Yamin, P. (2014). “The Terrible Times in America: an approximation to the issue of difference from “The Lost Steps” by Alejo Carpentier” [published in Spanish: “Los tiempos terribles de América: una aproximación a la diferencia desde ‘Los pasos perdidos’ de Alejo Carpentier”]. The Southwest Council of Latin American Studies Journal, I-2014. Texas State University.
- Book chapters