I’m passionate about exploring how behavioural change interventions can create positive transformations in the real world. Currently, my focus is on interventions based on social norms. Specifically, I’m researching how those interventions can make use of the physical and psychological layers that determine behaviour, as well as dramatic and narrative elements, to produce enduring changes in real-world settings.

Publications and reports (please visit my Google Scholar page here):

Papers

• Yamin, P., Lahlou, S., Ortega, S., and Saenz, A. (2022). The power of behavioural policy interventions in the city: a study of the civic culture interventions of Antanas Mockus in Bogotá, Colombia. Penn Center for Social Norms and Behavioral Dynamics Working Paper Series (15). Available: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3978846
• Lahlou, S., Hetimayer, M., Pea, R., Russell, M., Schimmelpfenning, R., Yamin, P., Dawes, A., Babcock, B., Kamiya, K., Krejci, K., Suzuki, T., & Yamada, R. (2022). Multilayered Installation Design: A framework for analysis and design of complex social events, illustrated by an analysis of virtual conferencing. Social Sciences & Humanities Open, 6(1). https://doi.org/10.1016/j.ssaho.2022.100310.
• Lahlou, S., Pea, R., Heitmayer, M., Russell, M. G., Schimmelpfennig, R., Yamin, P., Everri, M., Cordelois, A., & Dawes, A. P. (2021). Are we ‘Beyond being there’ yet?: Towards better interweaving epistemic and social aspects of virtual reality conferencing. CHI Conference on Human Factors in Computing Systems Extended Abstracts (CHI ’21 Extended Abstracts). https://doi.org/10.1145/3411763.3451579.
• Yamin, P., Lahlou, S., Ortega, S., and Skrickij, V. (2020). Local determinants of driving behaviors: Installation Theory interventions to reduce fuel consumption among truck drivers in Colombia. Transport, 35 (6), pp. 616-634. ISSN 1648-4142.
• Yamin, P., Fei, M., Lahlou, S., and Levy, S. (2019).Using Social Norms to Change Behavior and Increase Sustainability in the Real World: a Systematic Review of the Literature.Sustainability, 11, 5847.
• Yamin, P. (2014). The Terrible Times in America: an approximation to the issue of difference from ‘The Lost Steps’ by Alejo Carpentier [published in Spanish: “Los tiempos terribles de América: una aproximación a la diferencia desde ‘Los pasos perdidos’ de Alejo Carpentier”]. The Southwest Council of Latin American Studies Journal, I. Texas State University.

Book chapters

• Everry, M., Heitmayer, M., Yamin, P., and Lahlou, S. (2020).Ethical Challenges of Using Video for Qualitative Research and Ethnography: State of The Art and Prospective Guidelines. In T. Lähdesmäki, E. Koskinen-Koivisto, V. Čeginskas, A. Koistinen (Eds.), Challenges and Solutions in Ethnographic Research: Ethnography with a Twist. Routledge: London.
• Yamin, P. (2015). Politics (and mime artists) on the Street. In S. Fuggle and T. Henri (Eds), Return to the Street. Pavement Books: London.
• Yamin, P. and García, K. (2015). Performing spaces. In J. Aridi and J. Glendennan (Eds), Taking-up Space. Pavement Books: London.

Books / Theses

• Yamin-Slotkus, Paulius (2020) Leveraging large-scale behavioural change interventions using social norms, civic culture, and installations. An analysis of classic interventions and new experiments to tackle social challenges. PhD thesis, The London School of Economics and Political Science (LSE).
• Yamin, P. (2012). Imagine: looking for a space in everyday life [published in Spanish: Imagine, buscando un espacio en la vida cotidiana (Documento Ceso No. 197)]. Ediciones Uniandes: Bogotá D.C.

Reports

• Yamin, P. & Hobden, C. (in press). Practical Methods to Change Social Norms in Domestic Work. International Labour Organization Working Papers, Switzerland.
• Yamin, P. & Hobden, C. (in press). Practical Methods to Change Social Norms in Domestic Work – Technical Note 1: Practical methods to craft messages for social norm interventions in domestic work. International Labour Organization Working Papers, Switzerland.
• Yamin, P. & Hobden, C. (in press). Practical Methods to Change Social Norms in Domestic Work – Technical Note 2: Practical methods to measure social norm change in awareness-rising campaigns. International Labour Organization Working Papers, Switzerland.
• Yamin, P. & Hobden, C. (in press). Practical Methods to Change Social Norms in Domestic Work – Technical Note 3: Practical methods to identify and mobilize social networks in social-norm interventions. International Labour Organization Working Papers, Switzerland.
• Ballón, P. & Yamin, P. (2020). Strengthening indigenous and tribal women’s participation in decision making: A qualitative study into barriers for organization and strategies for overcoming them. International Labour Organization, Switzerland. This report was the main input to the ILO Report: Exploring and Tackling Barriers to Indigenous Women’s Participation and Organization – A study based on qualitative research in Bangladesh, the Plurinational State of Bolivia, Cameroon and Guatemala (2021).
• Ballón, P. & Yamin, P. (2019). Methodological Note: Strengthening indigenous and tribal women’s participation in decision making: A qualitative study into barriers for organization and strategies for overcoming them. International Labour Organization, Switzerland.
• Sánchez, E. & Yamin, P. (2014). Diagnosis on Transparency, Probity, Attitudes and Behaviors around the Rejection of Corruption and the Promotion of Social Control and Awareness, Value and Defense of Public Goods from the Perspective of Civic Culture [in Spanish]. Veeduría Distiral de Bogotá, Colombia. The report was used as an input for the city of Bogota’s Policy on Transparency, Integrity and No Tolerance with Corruption.

Theater

• Yamin, P. (2012). While you were sleeping: impressionistic picture of a woman dreaming [theater play in Spanish presented between 2012-2014 in festivals in Bogotá, Medellín and Madrid, Colombia]. “The mad woman of the house” theater collective, Colombia.

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