Research and publications

I’m passionate about exploring how behavioural change interventions can create positive transformations in the real world. Currently, my focus is on interventions based on social norms. Specifically, I’m researching how those interventions can make use of the physical and psychological layers that determine behaviour, as well as dramatic and narrative elements, to produce enduring changes in real-world settings.

Publications and reports (please visit my Google Scholar page here):


Book chapters

Books / Theses



To see recent press articles and blogs entries, please click here